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Dear Readers, Today in eye care there is an abundance of information. With each advance in medicine there is an attempt to also reach it to the patients. The theme for this issue is “Information Education through Communication”. We thank you very much for your constant encouragement and support offered. Today this website is being accessed by 1440 users from 113 countries all over the world. We are working our best to make this website become the website for management resources in eye care. As we are bringing out each issue of SiteNews featuring a specific topic, we take you to a detailed exploration on the various resources available on the topic featured from our website. All these resources make you clearer on the managing issues of the particular topic. We look forward to your continuous support of our website as well as recommendation of materials that we can add to this storehouse of management resources in eye care. With your support this resource site will continue to grow and be of relevance! Happy Reading! Regards, Vision 2020 e-resource team |
IEC: Information, Education through communication is a concentrated pre-planned educational endeavor with specific objectives focused on specific programme goals in order to reach specific audience either in individual, or group settings through skillful use of proper methods and media. Information Education through Communication Abstract: This article focuses about Information Education through communication Source: Mr. K. Kaliaperumal, IEC Expert Aravind Eye Care System. |
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Illiteracy and ignorance of diseases and its treatment contribute to increasing the number of people who do not access health care despite having a problem. Since most of the patients live in rural areas, it is necessary to train the primary care physicians to recognize patients and refer the the patients with high risk to the tertiary centres for management. IEC is essential for making people more aware so that utilisation of health care services increases.
Abstract: This article provides information on how to develop a communication tool like IEC which combines strategies, approaches and methods that enable individuals, families, groups and organizations to play active roles in achieving health seeking behaviour to improve the quality of life of the communities. Source: Mr.Abraham Gnana Pradeep, Ms. Sheela Devi - Aravind Eye Care System Abstract: This article focuses on enabling people to help themselves by identifying problems and finding the solutions for themselves. Source: P. Krishnamurthy, C. Premanandh - Dhan Foundation. Abstract: This article focuses on the strategies for working with community. Source: P. Krishnamurthy, C. Premanandh - Dhan Foundation. | ||||||||||||||||||||||||||||||||
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The information gathered through the needs assessment provides the framework for the development of suitable IEC activities. Any activities and materials must always be culturally sensitive and appropriate. These are the msjor steps you should follow when designing an IEC activity:
Abstract: This article provides information on the guidelines to be followed in generating a messgaes and the approach to the community required to make it successful. Source: Mr. K. Kaliaperumal, IEC Expert - Aravind Eye Care System. Abstract: KAP Study tells us what people know about certain things, how they feel and also how they behave. The three topics that a KAP study measures are Knowledge, Attitude and Practice. Understanding the levels of Knowledge, Attitude and Practice will allow for a more efficient process of awareness creation as it will allow the program to be tailored more appropriately to the needs of the community. Source: Mr. K. Kaliaperumal, IEC Expert - Aravind Eye Care System. Abstract: This article provides information on the guidelines to be followed in conducting KAP study with details on the method and steps of preparing KAP questionnaires. Source: Mr. K. Kaliaperumal, IEC Expert - Aravind Eye care System. Abstract: This article focuses on various issues of pre testing like what, why, how, where and with whom to pre test the Health education materials. | ||||||||||||||||||||||||||||||||
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Individual:This could other wise be called personal contact or face to face discussion and is flexible enough to be adapted to the individual needs, individual contacts help the education to understand and correct where necessary, the attitudes and beliefs that an individual holds against a proposed practice to relate the practice to the personal needs of the individuals and to identify the barriers seen by the individual in adoption and remove them. It thus helps to reach deeper into the attitudinal and motivational look of the individual. Its role extends through the entire phase of the Programme, from the early phase of the education introduction to the community to the operational and follows up activities. The success of the individual approach depends to a large extend on the skill of the education in interview technique.Group:The Group approach is designed to help change the opinions and attitudes of the targeted people. It is characterized by efforts to reach a smaller target audience for a more sustained period of time. This approach is more effective in educating its audience than methods conducted under the Mass approach. Activities characterized under the Group approach should occur after those under the Mass approach. This is because the activities that this approach includes assume that the audience already possesses some level of awareness and some form of basic knowledge of the problem. The need for sustained efforts using the Group approach is demonstrated by poor results in any section of the KAP study, as Group awareness creation activities can effectively increase knowledge, change attitudes and correct wrong practices. The following activities are included in the Group approach.Mass:The Mass approach is intended to reach a large number of people. Its primary goal is to create awareness of the problem in those whom it reaches and to begin to increase their level of knowledge. Activities that fall under this category are not intended to result in great understanding in those they reach, but an increased awareness of the problem and basic knowledge about its specifics. A poor result in the knowledge section of the KAP survey amongst the population studied is a good indication that a high level of effort should be focused on the Mass approach to awareness creation. The mediums that are most appropriate for this type of awareness creation vary largely. | ||||||||||||||||||||||||||||||||
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Teaching methods are devices used to create learning situation in which communication can take place between the actual teacher and learner, effective learning situation are created through the skill full use of appropriate teaching methods and techniques some of the teaching methods are discussed below.
Abstract: This article teaches you in greater detail about certain commonly used and versatile communication aids like posters, charts, pull chart, flip chart etc. Source: P. Krishnamurthy, C. Premanandh - Dhan Foundation. Abstract: It is a careful presentation of facts with organized thoughts and ideas by a qualified person. In it, the lecturer tries to highlight some points for want of time. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning ![]() Abstract: It is a very old method and was prevalent in all societies. This technique may be defined as face-to-face mutual interchange of ideas and opinions between members of a relatively small group (usually five to twenty). It is more than the random, unstructured conversation which occurs whenever small groups congregate. It has method and structure, but it can still be informal and democratic in every sense. The occurrence of a small group discussion implies a common concern regarding a desire for information, a problem to be solved, or a decision to be made. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: A group of four or more persons who have special knowledge of the topic sit at a table in front of the audience and hold an orderly and logical conversation on the assigned topic. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning ![]() Abstract: A group of persons gathered for the purpose of studying a subject under the leadership of an expert or learned person. They are normally identified with learning institutions. The participants bring with them a background of training and experience in the area. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: A workshop means work. It is a meeting of people who work together in small groups, usually upon problems which they derive themselves. Usually it is a group of twelve or more persons with a common interest or problem, usually professional or vocational who meet together for an extended period of time to improve their individual proficiency, ability, or understanding, by study, research, discussion and securing information from specialists. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: The role playing technique is the spontaneous unrehearsed acting out of a situation by a group by selected members of a group. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: It is broadly a meeting of heterogeneous participants where in certain information is passed on for consideration and future action. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: A symposium is a series of speeches with usually two to five experts, under the direction of a chairman given on as many aspects of a problem is there are speakers present. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: Brain storming is a type of small group interaction designed to encourage the free introduction of ideas on a restricted basis and without any limitations as to feasibility. Participants are encouraged to list for a period of time all the ideas that come to their minds regarding some problem and are asked not to judge these ideas during the session. Judgment of the ideas will come at a later period in which all contributions will be sorted, evaluated and perhaps later adopted. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: A group usually composed of two to fifty persons representing several organizations, departments, or points of view within an organization, meet together exhibit a common interest and present two or more sides of their problems. They gather information and discuss mutual problems with a reasonable solution as the desirable end. The various phases of the problem may be presented by co-operative or hostile groups. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: It is a method whereby a large group is divided into small groups of five to ten to discuss a specific problem for a limited time. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: In popular usage, simulation connotes an assumption of something without having its reality. A dictionary of scientific terms defines simulation as the “assumption of features or structures intended to deceive enemies, as forms of leaf and stick insects, and all varieties of protective colour action. “in social sciences however, simulation is used as a method to study social or psychological phenomena and is devoid of the connotation of deception. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: Case study is a method where the investigator undertakes through study of all the interrelations and interactions of several variables and finally comes to an understanding of the situation. The unit for investigation and analysis could be individuals, families, culture, groups, community’s decision and situations. The objectives of the study are Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: A campaign is an intensive teaching activity undertaken at an opportune moment for a brief period, focussing attention in a concerted manner towards a particular problem so as to stimulate the widest possible interest in the community. Campaign methods can be used only after an advocated practice is found acceptable to the local people through method or result demonstrations or other extension methods. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: A Colloquy is an informal method of discourse which is a modified form of the panel, using one group of three to four Persons from the audience and another group of three to four resources persons or experts on the subject to be considered. The panel members elected from the audience present the problem and the experts comment on various aspects of it. The general audience and panel members participate whenever they so desire under the guidance of a moderator. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: A discussion carried on in front of a group by two knowledgeable people capable of thoughtful communicative discourse on a specific subject is called a dialogue. It is less formal than a lecture or a panel discussion and has many unique dynamics of its own. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: The term forum applies either to the technique used in a single meeting or to the institution as it operates in a community through a season. Its essence is social exchange or sharing of ideas. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: It is a method by which a group gets together for the purpose of seeing an improved performance or result of a practice in actual situations. This requires the group move out of the area for a considerable period with a definite Programme. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning Abstract: A very effective modification of the interview is the round table. It consists of an interview with three or four speakers who present a more or less informed debate. No formal script is used, but the participants speak from notes which have been previously discussed. Since there is no audience participation, the round table is admirably adopted to radio. It is not strictly a discussion method but more of a debate. Source: M. Thangadorai, Technical Officer - Gandhigram Institue of Rural Health and Family Planning | ||||||||||||||||||||||||||||||||
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Media education helps us to provide current information and messages about health education. Through media we can
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For IEC of any kind to be effective it must be linked with the availability of support and resources so target audiences can act in the manner which is being recommended. It is therefore essential that the content of any IEC programme accurately reflect the nature and quality of the services provided. Logistical support must be adequate to ensure the necessary supplies (material and human) are consistently available and adequate training should be provided to health workers to support inter-personal communication and community follow-up. People must be able to act on the advice contained in the IEC messages and materials.
Abstract: The article focuses on some essential characteristics, principles of preparation and cues for making effective communication aids. Impact of Health Education in Diabetic Retinopathy: Health education was conducted for the public, Diabetes patient and the partners about diabetes and DR in the Pilot Project district of Tamil nadu. Because of proper health Education strategy, there was an increase in knowledge, attitude and practice in Diabetes and DR. KAP study findings:
Base Hospital workload in Madurai has increased.
Abstract: This is a case study which describes about the information which was passed to lay man and its stresses that "Diabetes can not be cured, it can be controlled and there is no medicine for Diabetic retinopathy. Source: K. Kaliaperumal, I.E.C. Expert - Aravind Eye Care System Abstract: This case study describes about how a health education session helps to stabilize the vision of a person. Source: K. Kaliaperumal, I.E.C. Expert - Aravind Eye Care System. |
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We are very much charmed to team up with other Resource Centres to reach out more people and develop useful resources. This month we are featuring Gandhigram Institute of Rural Health and Family Welfare Trust as our collaborating partner.
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